Paging through Google search results, I see they got a massive amount of press for this, nearly all of it happy to goose the hype machine. (Admittedly, combining "AI" and "beer" is genius clickbait and I kick myself for not thinking of it first.) For some reason, there's a new round of hype, which is how I stumbled on this just now.
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Asahi is an interesting company. It was the first brewery to introduce "dry beer" back in 1987, and Asahi Super Dry became an influential hit in Japan. That allowed the company to grow, and it began doing all those things we expect from big breweries: entering in agreements with other bigs (Miller, 1995), expanding into other markets (five breweries in China opened by 1999), adding liquor to its portfolio (early '00s), and finally adding food products a couple years later.
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Imagine you were looking out over the 4pm darkening sky as the wind rattled bare tree branches together like dry bones. The cold seeps through the window, creating a pocket of chill around you that won't dissipate until May. What you want is something hearty, smooth, and comforting. There are many ways to chase the damp and dark from your spirits, but none surpasses a mug of doppelbock for pure warming potential.
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