Specialty coffee--the equivalent to craft beer--is now consumed by more than half the drinkers in America daily. Daily! Equally remarkably, this has doubled in seven years. I remember the first Starbucks in Portland--it arrived in about 1987. We'd already had craft beer, but specialty coffee as a national phenomenon actually got an earlier start. Like beer, we imagine the trajectory of adoption was a good deal more quick than it was. I'd have guessed specialty-coffee saturation had already plateaued by the mid-aughts. Instead, what happened was a much slower change followed a sea change. The tipping point happened somewhere in the past decade, after which specialty coffee went from being, well, specialty, to completely bog-standard mundane. Everyone drinks Starbucks now.

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