Posts tagged beer biz
The Commons to Close

That left The Commons in a no-man's land. They made unusual beers that never catered to mass tastes, which necessarily limited their audience. But they didn't send the simultaneous message that the beer was a rare and special treat that drinkers might have to stretch to appreciate.

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Brewers Reflect on the "Independence Seal"

I was interested in two very basic questions: 1) Did breweries believe it was important for consumers to know about breweries' independence?, and 2) were they planning to use the seal? I canvassed a half dozen breweries of different sizes from different parts of the country and got responses from four--Ninkasi (OR) and Harpoon (MA), large craft breweries, Port City (VA), a medium-sized brewery, and Gigantic (OR), a small brewery.

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Could the US Eventually Hit 50% Craft? (Yes.)

Specialty coffee--the equivalent to craft beer--is now consumed by more than half the drinkers in America daily. Daily! Equally remarkably, this has doubled in seven years. I remember the first Starbucks in Portland--it arrived in about 1987. We'd already had craft beer, but specialty coffee as a national phenomenon actually got an earlier start. Like beer, we imagine the trajectory of adoption was a good deal more quick than it was. I'd have guessed specialty-coffee saturation had already plateaued by the mid-aughts. Instead, what happened was a much slower change followed a sea change. The tipping point happened somewhere in the past decade, after which specialty coffee went from being, well, specialty, to completely bog-standard mundane. Everyone drinks Starbucks now.

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When Giants Go Small

Last week we learned that Peter Bouckaert was leaving his post as New Belgium brewmaster to start a small, new brewery. This is far from unprecedented. Larry Sidor turned Deschutes into a regional powerhouse; in 2012, he left to start Crux Fermentation Project. More recently, Stone's Mitch Steele left to start New Realm in Atlanta.

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Jeff Alworthbeer biz