Burger and a Beer
Hoping to tap a whole new customer base, the fast food chain has unveiled plans to peddle beer alongside their famous burgers at something they are calling a Whopper Bar. The first one is opening in Miami Beach and will target thirsty tourists hitting South Beach, Burger King confirmed. The chain is also reportedly looking to open more Whopper Bars in other tourist meccas like Times Square, as well as Las Vegas and Los Angeles.
Don't look for exotic brews - BK is starting out with domestic brands like Miller at Budweiser and will consider other beers down the road.
Does offering a Bud Light make a quarter pounder more attractive? Not to me. Still, a development worth watching.