Brewers Aren’t Inspired By the Widget Model

One brewery model seems to guarantee an avid crowd willing to pay top dollar for new releases: a blend of hazy IPAs and pastry beers supported by a youthful-urban brand of bright colors and hand-drawn art, whimsical names, and a business approach of single-release beers sold in cans. So why aren’t more new breweries replicating it? 

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London Porter Reborn

What does it take to revive an old beer? In the case of Truman’s 1840 Porter, a brewery in Chicago, malthouses in Massachusetts and Norfolk, England, brewers from London and Chicago, and a brewing historian. 

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Jeff AlworthComment