The Evolution of Great Notion

Portland’s Great Notion Brewing, famous for their hazy IPAs and pastry beers, has opened a new production facility and taproom. But they’ve also expanded their brewing ambitions, and this is the most exciting news.

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Jeff Alworth
Are Flagships Obsolete?

Now that drinkers want variety and novelty, having a flagship can become a liability as fashions change and sales drop. Who wants to be stuck with a fruit IPA flagship that accounts for 10% of the volume and tastes like 2015?

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Jeff Alworth Comments