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Coronavirus Diaries (3/27): Adapting to the New Normal
Coronavirus Diaries (3/27): Adapting to the New Normal

Another update from folks at Old Town, Baerlic, Heater Allen, Alesong, and Zoiglhaus about how things are going in this time of Coronavirus. And good news: many are hopeful they’ll weather the storm.

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Coronavirus DiariesJeff AlworthMarch 27, 2020 Comment
Schneeeule and the Revival of Weissbier in Berlin
Schneeeule and the Revival of Weissbier in Berlin

The lineage of brewers making the traditional tart weissbiers of Berlin seemed to end when Schultheiss made the last example in the early 2000s. A tradition shared from one generation of brewers to the next, the thread seemed to be broken—until Ulrike Genz found that last brewmaster and went on to found Schneeeule.

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BreweriesJeff AlworthMarch 26, 2020 Comments
Coronavirus Diaries (3/25): A Report on Deliveries
Coronavirus Diaries (3/25): A Report on Deliveries

In this ongoing series, I have been posting the reflections of brewers and cidermakers as they deal with the unfolding COVID-19 coronavirus. In today’s post, Nat West of Reverend Nat’s offers a report on his new home delivery service.

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Coronavirus DiariesJeff AlworthMarch 25, 2020
The Coronavirus Diaries: March 22, 2020
The Coronavirus Diaries: March 22, 2020

In the latest diary, Alan Taylor of Zoiglhaus describes the varied impact of the coronavirus on package and draft sales.

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Coronavirus DiariesJeff AlworthMarch 22, 2020
The Coronavirus Diaries: March 20, 2020
The Coronavirus Diaries: March 20, 2020

In the first of an ongoing series, we hear from brewers who are dealing with the ravages of the Coronavirus outbreak. Today the stories of Lisa Allen (Heater Allen, Van Havig (Gigantic), Adam Milne (Old Town), Ben Parsons (Baerlic), and Matt Van Wyk (Alesong).

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Coronavirus DiariesJeff AlworthMarch 20, 2020 Comments
A Buying Guide to Oregon Beer During the Time of Coronavirus
A Buying Guide to Oregon Beer During the Time of Coronavirus

A continuously-updated list of Oregon breweries delivering beer and selling to-go.

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Jeff AlworthMarch 18, 2020 Comments
Tell Me What Your Brewery is Doing
Tell Me What Your Brewery is Doing

Let’s crowdsource some information. If you have an Oregon brewery, how are you planning to sell your beer directly to customers? Let me know and I’ll start spreading the word.

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Jeff AlworthMarch 17, 2020 Comments
Should We Stay or Should We Go Now?
Should We Stay or Should We Go Now?

A week ago I was really worried about how COVID-19 would affect pubs and restaurant business—and the jobs that depended on them. As recently as Friday I was out in the pubs to help out, one pint at a time. Now It seems clear everyone needs to stay at home.

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Coronavirus DiariesJeff AlworthMarch 16, 2020 Comments
Oregon Beer Sales in 2019: Churn Continues Apace
Oregon Beer Sales in 2019: Churn Continues Apace

The final numbers from the OLCC for 2019 are out. They show legacy breweries losing ground while newer breweries pick up the slack in an otherwise flat year.

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The Business of BeerJeff AlworthMarch 12, 2020
Harvey's, Making Craft Beer Since 1820
Harvey's, Making Craft Beer Since 1820

As British drinkers are increasingly seduced by hazy IPAs and other “craft” offerings, some of the old breweries continue to make characterful, handmade ales in an older tradition. Harvey’s Brewery in Sussex is an exemplar.  

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BreweriesJeff AlworthMarch 10, 2020 Comment
The World in Ruins
The World in Ruins

What a dark Monday this is. Be well, everyone—

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Jeff AlworthMarch 9, 2020
Brewing Beer in San Francisco
Brewing Beer in San Francisco

Five years ago I spent an afternoon with Dave McLean of Magnolia Brewery. Since then, the beer industry, San Francisco, and Magnolia—later purchased by New Belgium, which was itself purchased by Kirin—have all gone through major changes.

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Beer CultureJeff AlworthMarch 6, 2020
How Will the Coronavirus Impact Beer?
How Will the Coronavirus Impact Beer?

The US hasn’t had to deal with a pandemic in decades. Now, as more and more cases are reported and the first US deaths are announced, it’s fair to ask how many people will keep hitting the pubs.

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Coronavirus DiariesJeff AlworthMarch 3, 2020 Comments
Which Hazy IPA is Beautiful?
Which Hazy IPA is Beautiful?

How much haze is too much? What about color and liveliness? Are we anywhere near an agreed standard?

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Jeff AlworthMarch 2, 2020 Comments
Where is Tony Magee?
Where is Tony Magee?

A few years ago, Lagunitas’s Tony Magee took to the internet and proclaimed over a series of posts that that his brewery’s sale to Heineken was a triumph for American craft beer. Why has he gone silent?

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Think PiecesJeff AlworthFebruary 28, 2020 Comments
Five Breweries Every Serious Beer Fan Should Visit
Five Breweries Every Serious Beer Fan Should Visit

American beer fans have become too insular. Even if one only wants to deepen their appreciation of IPAs, it’s important to see the places our tradition started.

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BreweriesJeff AlworthFebruary 25, 2020 Comments
Winners and Hall of Famers
Winners and Hall of Famers

Last night, winners of the Oregon Beer Awards were announced. A few comments on why they matter—plus a couple of very worthy Hall of Fame inductees. 

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Jeff AlworthFebruary 19, 2020Comment
Will Non-Alcoholic Beer Find an Audience?
Will Non-Alcoholic Beer Find an Audience?

For decades, the non-alcoholic beer segment has been tiny, anemic, and honestly, studded with sub-par products. As a consequence, it constitutes a rounding error in terms of total beer volume. New breweries like Athletic and Surreal are making craft-inspired non-alcoholic beer now, but will they find a market?

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The Business of BeerJeff AlworthFebruary 18, 2020 Comments
Prioritizing Branding and Marketing
Prioritizing Branding and Marketing

Branding and marketing—boring. Maybe so, but it’s also essential, and Brewers Association economist Bart Watson tells you why. Also, a helpful guide from a branding agency.

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The Business of BeerJeff AlworthFebruary 13, 2020
The Hops You Chose For Your IPAs
The Hops You Chose For Your IPAs

I asked folks on social media about their favorite hops in IPAs and the result both confirmed and subverted the conventional wisdom. Care to guess which hop was the clear favorite?

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Beer & BrewingJeff AlworthFebruary 11, 2020 Comments
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