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Home Posts Archive & Best Posts Diverse Breweries The Business of Beer Beer & Brewing Breweries Think Pieces Beer Culture History Books & Podcast Books Beervana Show Book Tour! Partners Support Support About About the Site about Jeff Disclosure Notice
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Should We Stay or Should We Go Now?
Should We Stay or Should We Go Now?

A week ago I was really worried about how COVID-19 would affect pubs and restaurant business—and the jobs that depended on them. As recently as Friday I was out in the pubs to help out, one pint at a time. Now It seems clear everyone needs to stay at home.

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Coronavirus DiariesJeff AlworthMarch 16, 2020 Comments
Oregon Beer Sales in 2019: Churn Continues Apace
Oregon Beer Sales in 2019: Churn Continues Apace

The final numbers from the OLCC for 2019 are out. They show legacy breweries losing ground while newer breweries pick up the slack in an otherwise flat year.

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The Business of BeerJeff AlworthMarch 12, 2020
Harvey's, Making Craft Beer Since 1820
Harvey's, Making Craft Beer Since 1820

As British drinkers are increasingly seduced by hazy IPAs and other “craft” offerings, some of the old breweries continue to make characterful, handmade ales in an older tradition. Harvey’s Brewery in Sussex is an exemplar.  

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BreweriesJeff AlworthMarch 10, 2020 Comment
The World in Ruins
The World in Ruins

What a dark Monday this is. Be well, everyone—

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Jeff AlworthMarch 9, 2020
Brewing Beer in San Francisco
Brewing Beer in San Francisco

Five years ago I spent an afternoon with Dave McLean of Magnolia Brewery. Since then, the beer industry, San Francisco, and Magnolia—later purchased by New Belgium, which was itself purchased by Kirin—have all gone through major changes.

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Beer CultureJeff AlworthMarch 6, 2020
How Will the Coronavirus Impact Beer?
How Will the Coronavirus Impact Beer?

The US hasn’t had to deal with a pandemic in decades. Now, as more and more cases are reported and the first US deaths are announced, it’s fair to ask how many people will keep hitting the pubs.

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Coronavirus DiariesJeff AlworthMarch 3, 2020 Comments
Which Hazy IPA is Beautiful?
Which Hazy IPA is Beautiful?

How much haze is too much? What about color and liveliness? Are we anywhere near an agreed standard?

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Jeff AlworthMarch 2, 2020 Comments
Where is Tony Magee?
Where is Tony Magee?

A few years ago, Lagunitas’s Tony Magee took to the internet and proclaimed over a series of posts that that his brewery’s sale to Heineken was a triumph for American craft beer. Why has he gone silent?

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Think PiecesJeff AlworthFebruary 28, 2020 Comments
Five Breweries Every Serious Beer Fan Should Visit
Five Breweries Every Serious Beer Fan Should Visit

American beer fans have become too insular. Even if one only wants to deepen their appreciation of IPAs, it’s important to see the places our tradition started.

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BreweriesJeff AlworthFebruary 25, 2020 Comments
Winners and Hall of Famers
Winners and Hall of Famers

Last night, winners of the Oregon Beer Awards were announced. A few comments on why they matter—plus a couple of very worthy Hall of Fame inductees. 

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Jeff AlworthFebruary 19, 2020Comment
Will Non-Alcoholic Beer Find an Audience?
Will Non-Alcoholic Beer Find an Audience?

For decades, the non-alcoholic beer segment has been tiny, anemic, and honestly, studded with sub-par products. As a consequence, it constitutes a rounding error in terms of total beer volume. New breweries like Athletic and Surreal are making craft-inspired non-alcoholic beer now, but will they find a market?

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The Business of BeerJeff AlworthFebruary 18, 2020 Comments
Prioritizing Branding and Marketing
Prioritizing Branding and Marketing

Branding and marketing—boring. Maybe so, but it’s also essential, and Brewers Association economist Bart Watson tells you why. Also, a helpful guide from a branding agency.

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The Business of BeerJeff AlworthFebruary 13, 2020
The Hops You Chose For Your IPAs
The Hops You Chose For Your IPAs

I asked folks on social media about their favorite hops in IPAs and the result both confirmed and subverted the conventional wisdom. Care to guess which hop was the clear favorite?

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Beer & BrewingJeff AlworthFebruary 11, 2020 Comments
Where Do White Buckets Fit in With “Craft?”
Where Do White Buckets Fit in With “Craft?”

Seltzer is made with buckets of highly processed “natural” flavor, which doesn’t seem very crafted. But that same flavor is used in some beer—does that mean it’s not crafted, either?

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Think PiecesJeff AlworthFebruary 7, 2020 Comments
A Taxonomy of IPAs?
A Taxonomy of IPAs?

I’m trying to create a roadmap that captures all the various IPAs a drinker will encounter in the wild as a part of my Beer Bible reboot, and I’d love your help. 

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Jeff AlworthFebruary 4, 2020 Comments
All The Things I Misunderstood (With Thanks)
All The Things I Misunderstood (With Thanks)

Exactly one decade ago I went into writing full-time. It’s funny, but looking back, I see I had no idea what that entailed.

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Think PiecesJeff AlworthJanuary 31, 2020 Comments
Blind Pig: Classic West Coast
Blind Pig: Classic West Coast

“Pig is ragged, like a two-a.m. buzz. Pig is dangerous. But most of all, Pig is a whiff of nostalgia, the yearning for our more badass years. That younger me drank them in fours and fives, loving the thrill.”

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Beer & BrewingJeff AlworthJanuary 29, 2020 Comment
Kout Out
Kout Out

A very sad announcement today that Czechia’s Pivovar Kout na Šumavě has closed. It was one of the most interesting breweries in the world.

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The Business of BeerJeff AlworthJanuary 27, 2020 Comment
The Great Notion Conundrum
The Great Notion Conundrum

Great Notion is a polarizing brewery, but for an unusual and—for some—unsettling reason. Both fans and critics of the brewery agree they make beers that taste uncannily like a blueberry muffin, stack of pancakes, or scoop of sherbet. Where they disagree: whether the beer should taste like those things.

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Beer Sherpa Recommends, Beer CultureJeff AlworthJanuary 23, 2020 Comments
A Whole Lotta New Hop Varieties
A Whole Lotta New Hop Varieties

Craft beer has sparked an amazing wave of hop breeding, both among private companies and government-supported agencies. It started in the US but has now spread around the world. Here is a list of all the new hops you might encounter, from home and abroad.

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The Brewing ProcessJeff AlworthJanuary 21, 2020 Comments
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