Fraud and Growth in the News
Two news items of note this week, in case you missed them. The first would have been a signature case-in-point for my old campaign, the Honest Pint Project (RIP), and although that effort is over, the message remains relevant. Behold:
The part of this story I love the most is the exquisite response by the stadium's management. It should be studied by students of public relations as a classic in the "how to mess up a response to scandal" genre.
For years, thousands of hockey fans and other arena-goers in Idaho have paid $4 for a "small" beer, served in a squatty plastic cup, and $7 for a "large" beer, served in a taller cup. According to a lawsuit filed this week against CenturyLink Arena in Boise, the cups hold the same amount of beer, despite their apparent differences.
|The fraudulent glasses. Source: Yahoo.|
It was recently brought to our attention that the amount of beer that fits in our large (20-oz) cups also fits in our regular (16-oz) cups. The differentiation in the size of the two cups is too small.When evidence of you blatant fraud goes public, you probably shouldn't compound the trouble with blatant lies. The problem, as everyone who was defrauded knows, was not that the "differentiation" between the two cups. It's that management used differently-shaped, same-sized cups to defraud their customers. Good thing someone "brought it to their attention." We are way too litigious generally, and this isn't a war crime, but CenturyLink Arena deserves to lose its shirt over this one.