Jäger and Not Your Fathers? An inevitable Reductio ad Absurdum
Is there anything that could make me dislike Not Your Father's Root Beer more? Of course there is:
Small Town Brewery, the creator of Not Your Father’s Root Beer, and esteemed spirits brand Jägermeister have teamed up for the first time to create innovative fall cocktails with a touch of herbs and spices; the key elements both brands are known for. Jägermeister’s botanical flavors harmonize deliciously with Not Your Father’s Root Beer to create a brand new drink everyone will enjoy!
And because one "innovative" isn't enough, the ad copy continues:
“Jägermeister and Not Your Father’s Root Beer are both iconic brands that share the same roots and dedication to quality, pairing perfectly together,” said Marcus Thieme, chief marketing officer at Sidney Frank Importing Company, Inc. “We found that Jägermeister’s botanical flavors harmonize deliciously with Not Your Father’s Root Beer and this new partnership helps further our goal of reaching more consumers with an innovative take on fall cocktail offerings.”
I think what's so innovative about this is that no one has ever conceived of anything remotely like it before. It really is a radical new idea. Add a lemon wheel!
For about six weeks there, Not Your Father's was getting amazing press and huge geek love. That was all a bizarre mirage. From their dream, drinkers awoke to discover that it was just another gross, overly-sweet flavored malt beverage masquerading as something appealing.A Gentlemen’s Root Deer is easy as one, two, three. Just add Jägermeister, Not Your Father’s Root Beer and a lemon wheel. pic.twitter.com/vuMCx5gruA— Jägermeister USA (@JagermeisterUSA) October 2, 2016
On the other hand, I might well whip up a batch of these on Wednesday to get me through that third presidential debate. One train wreck deserves another.