Celebrating Independents Day
I am not typically a big rah-rah guy when it comes to promoting independently-owned breweries. The idea that consumers should spend too much of their time running purity tests on brewery ownership strikes me as--well, it's not really our responsibility. (Better to drink local, drink good, and drink on draft.) On the other hand, AB InBev decided to brand one of its faltering brands "America," a brazenly cynical move in which a foreign-owned company trades on cheap patriotism to hawk beer.
And that pisses me off.
So I propose that this weekend, rather than drink "America," you celebrate American beer. You know, good ol' American-owned, American-brewed beer. Independent beer. This seems a smart way to let the marketing brain trust from Leuven know how you feel about their offensive campaign. In fact, I'm going to turn the mic over to a fairly important figure in the history of our fair country and let him make the pitch:
And that pisses me off.
So I propose that this weekend, rather than drink "America," you celebrate American beer. You know, good ol' American-owned, American-brewed beer. Independent beer. This seems a smart way to let the marketing brain trust from Leuven know how you feel about their offensive campaign. In fact, I'm going to turn the mic over to a fairly important figure in the history of our fair country and let him make the pitch:
“I use no porter or cheese in my family, but such as is made in America.”