Are You Ready for Lifestyle Beer?
My latest post at All About Beer concerns a growing phenomenon in beer--and a brewery that serves as the perfect case-in-point:
The splash page for Saint Archer Brewing Co., a San Diego company founded last year, is curious. On a recent visit to the page, there was nothing but a six-and-a-half minute video that began in grainy black and white and looked something like the early French new wave. It turned out to be a short promo doc about a guy who makes surfboards in San Francisco. Wait, what?
Welcome to the most ambitious lifestyle brewery in America.What's "lifestyle beer" and why is St. Archer it's patron saint? Go have a look.