Foyston on Ninkasi
On days like today, when I open the paper and see a 1200-word article on Ninkasi, I am pleased that we still have one old-school beer reporter working for a mainstream outlet. John's written a nice piece that really captures the Ninkasi way. Even if you're familiar with a lot of the information, you'll like the presentation and find the quotes enlightening. Really great stuff. And, John, I think you've given me an idea for my next brand-identity piece:
Ninkasi also has a clean, coherent graphical identity that helps it stand out. The logo is a distinctive N in a turquoise sunburst on black, and it's part of every label and poster, every T-shirt and hat and hoodie. "There's nothing like our logo or colors," Floyd said, "and nothing like the way we market ourselves."Go read the whole thing. It even has cool pics.