No marketing professional was consulted in the naming of mild ale. Who wants "mild?" It doesn't tell you anything at all about the beer (unlike, say, "bitter" or "pale"), except the suggestion that you will be bored by it. It's almost like a warning: nothing to see here, move along.
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The city of Portland has been sweltering in a record-breaking heat over the past few days. Our records never impress anyone, but consider that the average Portlander is like a salamander. We require soft, downy clouds, moderate temperatures, and lots of liquid to stay alive. So a 100-degree June day is, to the Portlander, an existential threat. We hiss at the devil sun when it delivers these blows
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